vidkid26 wrote:
R. Peterson wrote:
You want the honest truth?
$55.
Why? Because you can buy a beach chair at Walmart for that (or less). In this economy, few people are going to buy much that isn't "bargain basement." That means you have to price at the same level as your most visible competition. Even for handcrafted stuff if you're selling to the general public.
Thats just B.S.
Its absurd to equate the two products.
Its a given that anybody that shops at Walmart could give a @#$ about quality.
All they are looking for is a bargain and what they get is cheap CRUD.
You get what you pay for.
I respectfully agree with vidkid.... the economy may be tough, but that isn't stopping some folks from spending.... and the people it is affecting the least are the ones that don't think twice about spending a couple of bones on a beach chair.... (heck, for a high quality item I don't think about spending good $$... BWW (before woodworking) I could see spending that much... LOML and I spent $150 on a wicker laundry basket a while (5 years or so...) back... because we liked it and it was exactly what we needed (corner basket with cotton liner, white milk painted wicker)) I saw something similar for $19.99 at target a while back and commented, but then LOML said.... the other one is the one we wanted... and we've been very happy with it as it is high quality and has lasted very very well... much better than a cheap one would have.
funny thing.... I'll bet you'll sell more at $185 than you would at $55 because of the funny thing that happens with pricing when people feel like they are "paying for quality" and a higher price may in some instances mean higher sales volume.... the type of customers approached affects this a lot.... and most of those folks just arn't beach chair shopping at Wal Mart... (not that there is anything wrong with it) and by "those people" I do not mean the highly wealthy, I just mean the upper middle-to lower upper income bracket... and there are a LOT of those around.
If those chairs were in a boutique shop they would price at a MUCH higher rate (usually 100% of wholesale price... probably around $300-$325 in this case)-- and some folks would still buy them....
Just my .02... $189 seems a very fair price for online sales (actually maybe a bit low unless that is volume pricing)
Lawrence